Linger Longer Communities launched its newest golf innovation with the grand opening of The Kingdom in the fall of 2007. The new game-enhancement facility is a partnership with the TaylorMade-adidas Golf Company (TMaG).
The Kingdom, located adjacent to the Reynolds Golf Academy, is open to more than 250 members of the TMaG Tour Staff to test and be fit for new equipment which is custom-built to each players' unique specifications on site. It's also open to TMaG Staff club professionals and their guests and small corporate groups.
Custom-fitting at the Kingdom is performed with TaylorMade's MATT System (Motion Analysis Technology by TaylorMade), a sophisticated club-fitting tool that combines nine high-speed cameras and a computer to gather vital swing information and statistics. MATT distills that information to create a remarkably sophisticated computer-animated image of your swing that's viewable from every angle. MATT is also programmed to execute a multitude of calculations and measurements to develop a data-driven personal-swing profile.
"This fulfills our vision to open a Kingdom in the eastern United States, so that we can more easily serve many of our tour professionals, club professionals and brand loyalists," said Robin English, TMaG's director of Kingdom operations, "and we can't imagine a better, more authentic golf location for it."
"The opening of the Kingdom further validates us as a premier golf destination," said Bob Mauragas, Linger Longer Community's vice president of golf operations. "Now golfers can visit not only to enjoy our great courses, but they can also engage in an incomparable Kingdom experience that can change their games dramatically for the better."